Ford has been named the Best Overall Truck Brand in the Kelley Blue Book Brand Image Awards, marking the third consecutive time the Detroit automaker has earned the award and the seventh out of eight times that Kelley Blue Book has presented it.
The 2016 Ford F-150, which introduces segment-first technology like Pro Trailer Backup Assist, was instrumental in keeping Ford at the top of the trucking industry. In addition, thanks to its best-in-class 440 diesel horsepower and 860 lb-ft of torque, the Ford F-Series Super Duty continues to be the pick-of-the-lot for customers seeking serious towing capability.
“Ford continues to give truck buyers what they want,” said the KBB.com editors. “Best-in-class towing and payload capacity, a cabin filled with lux and tech amenities, performance that can cause an adrenaline rush, and a low starting price.”
The Brand Image Awards were based on more than 12,000 in-market new-vehicle shoppers doing their research at KBB.com. We don’t have as much data as they do at Two Rivers Ford, but we’re not at all surprised to see Ford come out on top!