Ford Is the Top Automaker in 2020 Brand Intimacy Study

Ford has staked its claim as one of America’s most beloved brands by constantly innovating and bringing drivers more of what they love. That commitment to its customers helped Ford earn the number one spot for automakers and fourth spot overall in the 2020 Brand Intimacy Study.

The study, put on by MBLM, uses a complex model to look at how much customers of top brands love their products. In the 2020 edition, Ford ranks highly among some of the biggest brands on the planet. Plus, with a Brand Intimacy Quotient of 64.9 out of a possible 100, Ford is almost five full points better than the second-highest auto brand.

How much do Ford drivers love their vehicles? Around 22 percent say they can’t live without their Ford. That’s even more impressive when you consider that 61.6 percent say that they’ve been Ford customers for 10 years or less, which means Ford is staying relevant with young drivers. Among drivers between the ages of 18 and 34 years old, Ford was also the top auto brand, and it scored the top spot overall for men.

Ford earning high marks in the 2020 Brand Intimacy Study is just the result of doing what it’s done best for so long. At Two Rivers Ford in Mount Juliet, Tennessee, what we do best is meet your needs. Whether you’re looking to purchase a new Ford or get your current Ford serviced, we’re here to serve you with a smile.